If done correctly, facial cleansing unclogs pores, rebalances sebum, and prepares the skin to better absorb serums and creams. That's why it's a step you should never underestimate.
💡 Clean skin absorbs subsequent treatments up to 3 times better. Cleansing doesn't end the day: it prepares it.
3 reasons why cleansing truly transforms your skincare
1. Clears pores of impurities and pollution
Every day, skin accumulates pollution particles that settle in the pores. An effective facial cleanser removes them without irritation, allowing the skin to breathe again.
2. Rebalances sebum production
Harsh cleansers dry out the skin, which responds by producing even more sebum. Natural cleansers restore skin balance to physiological levels, reducing shine and imperfections over time.
3. Prepares skin for subsequent treatments
Cleansed skin absorbs serums, oils, and creams up to 3 times better. It is the foundation of every truly effective skincare routine.
If cleansing is done incorrectly, the skin accumulates impurities, produces more sebum as a defensive reaction, and develops imperfections. A vicious cycle that starts with this very step — and can be broken by choosing the right cleanser.
Why choose a 100% natural cleanser?
Conventional cleansers often contain harsh surfactants and synthetic fragrances that alter pH and damage the dermolipid barrier — the skin's natural defense system. The result is skin that is clean on the surface but more vulnerable, dry, and reactive.
A 100% natural vegetable soap deeply purifies while respecting the skin's balance: it doesn't dry it out, doesn't irritate it, and restores it to its optimal physiological state.
Key Botanical Actives
Coconut Oil → hydrates and regenerates
Deeply nourishes and supports the skin's natural lipid barrier. Ideal for combating post-cleansing dryness.
Bergamot → purifies and rebalances
Purifies pores and normalizes sebum. Excellent for combination and blemish-prone skin.
Turmeric → soothes and protects
Natural anti-inflammatory properties: evens out skin tone and protects the skin from daily oxidative stress.
After cleansing: nourish your skin with oils
The post-cleansing phase is when the skin is most receptive. Vegetable oils help restore the dermolipid barrier, seal in moisture, and protect against external agents. Applying them to still slightly damp skin maximizes absorption and enhances the entire skincare routine. Try our Multi-sense Complex oil!
The most common facial cleansing mistakes
- Using a cleanser that is too harsh and alters the skin's pH
- Rinsing with water that is too hot, which removes essential lipids
- Skipping evening cleansing, leaving pollution and impurities on the skin
- Not following cleansing with a moisturizing oil or cream
- Rubbing the face with a towel instead of gently patting it dry
Frequently asked questions about facial cleansing
How many times a day should you cleanse your face?
Generally twice: in the morning to remove overnight sebum, and in the evening to eliminate pollution and impurities. For very dry skin, once in the evening may be enough.
Is a natural soap also suitable for oily skin?
Yes. Actives like bergamot normalize sebum production without irritating the skin. Harsh cleansers, on the contrary, worsen it by stimulating additional reactive sebum.
How do you use it as a purifying mask?
Apply a generous layer to a damp face, leave on for 3–5 minutes, and rinse thoroughly. Repeat 1–2 times a week for a more intense detox action.
What to apply after cleansing?
Immediately after, when the skin is still slightly damp, is the ideal time for a vegetable oil or a moisturizing serum. Clean skin absorbs them at their maximum effectiveness.
Find all these benefits in the Gentle Vegetal Soap! 🌿
